Digitising Agricultural Value Chains for Sustainable Sourcing

About the Client

GB Foods is part of GBfoods Africa, producing everyday pantry brands such as Gino tomato products and seasonings for Nigerian households. In Nigeria it operates factories and sourcing networks that include West Africa’s largest tomato processing plant in Kebbi State, supported by a large out-grower base.

Challenge

GB Foods runs the largest tomato processing factory in West Africa, in Kebbi State. The plant draws on a 1,500-hectare farm and more than 5,000 out-growers. Before that network could scale, the company needed to identify and verify farmers and map their farms.

Solution

Softcom identified more than 13,000 farmers and recorded biodata, farm size, family situation, and proximity to water and roads. GB Foods could see who could supply the factory, and where.

Impact

• Over 13,000 farmers identified and verified
• A clearer view of farm location and capacity
• Better decisions on out-grower expansion
• Stronger traceability across Kebbi State